CTR Calculator (Click-Through Rate)
Calculate click-through rate (CTR) for Google Ads, Facebook Ads, email campaigns, and SEO search impressions.
Click-through rate (CTR)
CTR formula
Click-through rate measures the percentage of impressions that successfully generated user engagement:
Ensure both metrics cover the same measurement timeframe.
Frequently asked questions
How do you calculate Click-Through Rate (CTR)?
Divide total clicks by total ad or search impressions and multiply by 100: CTR (%) = (Clicks ÷ Impressions) × 100. For example, 120 clicks from 4,000 impressions is (120 ÷ 4,000) × 100 = 3.00% CTR.
Related Calculators
Topically linked tools for related calculations and conversions.
Conversion Rate Calculator
Calculate website and sales funnel conversion rate from total visitors and conversions with exact decimal percentage steps and confidence intervals guide.
Engagement Rate Calculator
Calculate social media engagement rate by followers or impressions from total interactions (likes, comments, shares, saves) with exact formulas and steps.
Churn Rate Calculator
Calculate SaaS customer churn rate percentage over any period from beginning customers and lost customers with clear steps and annual retention projections.
Percentage Points Calculator
Calculate percentage points (pp) difference versus relative percentage change between two rates, interest rates, or polling data with exact decimal steps.