Conversion Rate Calculator
Calculate website, e-commerce, and marketing funnel conversion rates with exact decimal precision.
Conversion rate
Conversion rate formula
Conversion rate reflects the percentage of total audience members who completed a target action:
Can be applied to lead capture forms, newsletter signups, or completed checkout transactions.
Frequently asked questions
How do you calculate conversion rate?
Divide the number of conversions by total unique visitors and multiply by 100: Conversion Rate (%) = (Conversions ÷ Visitors) × 100. For example, 150 purchases from 5,000 visitors is (150 ÷ 5,000) × 100 = 3.00%.
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